For AT&T’s MDU business, our team developed a series of social media campaigns focusing on fiber, high-speed internet and TV. The strategy for each was to take inspiration from internet culture to create illustrated stories that showed the power of high-speed connection in fun and relatable situations. The campaigns saw huge gains in engagement and conversions compared to previous years. 69% average VTR, 0.17% average CTR, 0.22% LinkedIn CTR.

Creative Direction: Nancy Jimenez, David Bradley
Art Direction/Design: Tommy Tse
Copy writing: Andy Seagrave
Animation: Ryan Wise