Alibaba.com Grants Program
The Alibaba.com Manifest Grants Program will provide $10,000 cash grants + up to $5,000 logistics support to 50 small businesses that have innovative product ideas strategies.

My Role:
Creative design and management from concept to launch

Led creative direction, including key art development, visual aesthetics, and video storytelling.

Designed the partnership landing page, ensuring a cohesive and visually compelling aesthetic.

Managed and led both in-house teams and external agencies to execute creative strategy effectively.

Collaborated closely with agencies and program partners to ensure brand alignment and execution.

Directed video production, overseeing concept development, filming, and post-production.

Managed extensive external communications, including coordination with past grant recipients for interviews.