Businesses need fast and reliable Internet. But not all business fiber is created equal. To help AT&T Business Fiber stand out, we created a fiber pipeline illusion and made it the focal point of our B2B kit to symbolize the speed of fiber. Using an infinity mirror and lights,
we gave building managers and commercial tenants a closer look at the technology that sets AT&T apart. We also rolled out an incentive program that rewards building managers and owners with $100 every time a commercial tenant signed up. Designed as a display–this kit made it easier for them to promote AT&T Fiber to their tenants, adding value to their properties.

Awards
• 2019, ProMaxBDA, Gold
Premium Specialty Items

• 2017, In-House Agency Forum, Gold
B2B Sales Collateral

Creative Team
Roger Hyde, John Vetter, Max Jerome, David Bradley, Nancy Jimenez, Johannes Andersson, Tommy Tse, Katherine Santos, Andy Seagrave, Damian Atkinson, Billy Lewis, Edgar Quiñonez, Sam Park