My Role: Creative Lead for Design & Aesthetics

As the Creative Manager for Alibaba.com North America, I played a key role in leading the design and aesthetic direction for the platform’s homepage overhaul and rebranding. The goal was to modernize the look, improve usability, and ensure a seamless experience tailored for B2B users.

Key Contributions:

Led the design direction for a fresh and modern visual identity, ensuring a cohesive and user-friendly interface.

Focused on B2B user experience, making navigation more intuitive and enhancing product discovery.

Collaborated with UX designers, developers, and marketing teams to create a visually appealing and conversion-focused platform, reflecting Alibaba.com’s position as a leading B2B marketplace.