Goal:
To inspire US sellers to leverage Alibaba.com for expanding their global reach and growing their businesses through exporting. This effort aims to help sellers tap into international markets and increase their product visibility worldwide.

My Role:

Interviewed sellers to capture their journey and highlight their achievements.

Selected and managed video vendors to ensure high-quality production.

Developed the narrative and visual style to make content feel organic and authentic.

Maintained budget-conscious strategies to optimize resources without compromising quality.

Oversaw all stages of production, from filming to post-editing.

Ensured final videos aligned with brand and marketing goals.